Finally...a Simple, Guaranteed System to
Bust Through the Ruts that Limit Your Success.

  • Are you tired of failed goals and New Year's resolutions?
  • Do you feel defeated when it comes to making changes in your personal life?
  • Do you struggle with staying focused on your goals and dreams?
  • Are you frustrated with your inability to use willpower to change your negative habitual patterns?
  • Are you plagued by nagging doubts and unspoken fears about your future?
  • Are you stuck in a physical plateau that you can't break through?
  • Do you ever feel hopeless and a bit out of control with debt or financial pressure?

You are not alone. Even more importantly, you should know that if you attempt to create change in your life using effort and discipline alone, failure is inevitable. That's right, failure is INEVITABLE! All the good intentions and willpower in the world won't help you create permanent change if your beliefs and habitual patterns are working against you.

The RutBusting Challenge is a revolutionary process that helps you free yourself from negative thought patterns, destructive habits, nagging doubts, limiting self-talk, and fear-based stories that keep you stuck in a life that is less than you want it to be. This system combines the best philosophies of ancient wisdom and the leading-edge insights of neuroscience to support you in taking control over most powerful asset you possess -- your mind.

To truly transform your life, you must recalibrate your mental set-point and reprogram your brain's auto pilot. What does it take to accomplish this task?

Give me just three minutes, three times a day, for three weeks and I will teach you how to live the life you were born to live.

That's right, it is that simple. Since the mechanisms for change are so SIMPLE, why is it hard to create and maintain change? It's because we have been conditioned to use the wrong tools in the wrong way. Imagine trying to clean an elephant using a toothbrush. If you are really patient and give all your focus to the task, you can get one little area clean, but that little toothbrush will never keep up with the job over the long haul. Soon your elephant will be dirty again and you feel like a failure.

The RutBusting Challenge is the right tool. It is a three-step system that requires about three minutes to complete. You perform this process three times each day and repeat the daily routine for three weeks straight. That's it! It's not rocket science, but it is a powerful transformational tool.


Using The RutBusting Challenge, you will:

  • Learn a new strategy for change
  • Demonstrate to yourself that YOU CAN CHANGE ANYTHING in your life
  • Alter your behavior patterns with ease
  • Banish nagging fear and doubt forever
  • Rediscover your passion
  • Regain your confidence in tackling any challenge
  • Transform your thinking process, releasing the core beliefs that no longer serve you
  • Catch and change your negative self talk in the early stages
  • Enjoy a new sense of power and control
  • Feel revitalized with the confidence that you can have everything in life that you desire


Are you ready to take The RutBusting Challenge ? All it takes is three minutes, three times each day for three weeks.

Register Now!

A rut is nothing more than a habit or pattern that you repeat over and over again until it becomes a part of your brain's auto pilot system. It's is simply a well worn groove in which the brain is comfortable. It is just old programming, and PROGRAMMING CAN BE CHANGED.

All you need is the correct strategy and effective tools.

The RutBusting Challenge offers you effective tools within a system that combines the best techniques available by integrating leading edge neuroscience with the wisdom of ancient mystics. These tools help you use the power of the Law of Attraction and Rule of Repetition to focus on your passions and reprogram your mind to create permanent change.

The RutBusting Basics program includes:

  • A three week E-Course - including 5 MP3 audio files to download and listen to over and over again during the program

  • The RutBusting Basics Workbook to support weekly classes

  • The RutBusting Self-Assessment Questionnaire

  • Daily journal pages to track your progress

  • The Power of 3 - Wristbands to help you keep your focus

  • The Power of 3 - TIPS card to carry in your purse or wallet

  • The Power of 3 - Poster for home use

  • Daily RutBusting coaching tips and email support during your 3 week transformation

  • Two month membership in an online support community to share your experience and keep you on track while you are making permanent change.

Take charge of your life today

Take The RutBusting Challenge

Register Now!

Deb Erickson, The Rutbuster, will be your guide on this life-changing journey. She is an expert at helping people BUST through the ruts that limit success and happiness.

Deb owns ICAN Institute and co-founded Integrated Business Advisors. In 2008 she authored the book, Get Out of the Rut and On With Your Life. She has spent more than 15 years on the national speakers circuit helping:



  • Fortune 500 companies learn how to improve their productivity
  • Sales professionals blast through their plateaus
  • Entrepreneurs develop successful business skills
  • Tens of thousands of people break through the emotional barriers and mental limits that prevent them from maximizing their potential.

Here are some testimonials from people who have benefited from Deb's programs:

“If this is your first Erickson Experience, hold on, fasten your seat belts, and get ready for an explosive presentation. Deb has the ability to deliver a powerful message of self discovery that inspires everyone she touches.”
Mona Koehler - President, SHRM, NM

“I have attended many motivational seminars and heard nationally known speakers. Deb Erickson is absolutely the BEST. She is remarkable, inspirational, commanding, and entertaining.”
Jeannie Inman – VP Sales, Hyatt Regency Hotels and Resorts

“What an absolutely superb presentation. You captured the conference with your energy and down-to-earth stories. Our agents came away invigorated with a renewed spirit and belief in themselves. On a scale of 1-5, our sales associates rated you an overwhelming 10.”
Kay Azbill - Managing Broker, Coldwell Banker

“Deb, your program has excited and rejuvenated my staff beyond my wildest expectations. Thank you for your passion, wisdom, and inspiration. I've hired many trainers through the years; you are by far the best.”
Paul Christensen - Executive VP, Coca-Cola, Inc.

“We could not have asked for a more masterful, emotionally and intellectually fulfilling experience. Your keynote speech at our national conference is still gaining rave reviews. Now even months later, I am still getting letters thanking me for bringing you.”
Holly Norton – National Event Director, Executive Women International


Are YOU ready to put Deb on YOUR team to launch YOUR dreams for the new decade?

Take The RutBusting Challenge

See how three minutes, three times per day for just three weeks will change your life forever.

Register Now!

Not sure yet? Ask yourself these questions:


  • Are you sick and tired of settling for less than your dreams because you think it just can't happen for you?

  • Do you wish you could take a risk and get outside of your comfort zone but fear holds you back?

  • Have you tried to make changes in your life and failed too many times to count?

  • Have you worked hard to make changes only to quickly find yourself right back where you started?

  • When you fail to make the changes you desire, do you blame yourself?

  • Do you feel like there is never enough time in the day to focus on your goals?

  • Do you tell yourself that you just can't do it, or that you just don't have any willpower?

  • Do you feel like you are living in a fog, unfocused and distracted?

  • Does your life feel a bit out of control?

  • Do you feel torn in a million different directions, so focused on the needs of others that your own dreams have faded into the background?

  • Do you use excuses to explain why you don’t reach your goals?

  • Do you long for the peace and confidence that comes from knowing you can accomplish anything you commit to?

  • Do you want to make a change but don't know where to start?

  • Do you think you are too old or set in your ways to change?

  • Are you ready to ask for help?

logoIf you answered yes to any of these questions, then The RutBusting Challenge will transform your life, and help you find the confidence and power that lies like a sleeping giant within you.

You can change your life.
You simply need the correct tools for the job


Here is what other people have to say about Deb's ability to help them get out of their ruts:

“Deb’s program has completely changed my life. I was someone full of anxiety and wanting change but I didn’t know how to get there. I was scared of being who I wanted to be. Now I am beyond excited. My life is changing every day. My career is taking off and I am thrilled about my future. I know I will have it all.”
Rachael Flance - Coldwell Banker Agent

“Before I met Deb Erickson, I was beyond help.....  eighty pounds overweight and seeing no way out of my health challenges which kept me from living the life I knew I should be living.  With Deb's insight and coaching, I have lost 75 pounds and have regained my health and my life!  Deb has a gift of helping others see their own obstacles and finding a strategy for blasting through those obstacles - real or perceived.  Deb Erickson literally saved my life!”
Jana Bauer, VP Training, First Community Bank

“For the first time in my life, Deb taught me exactly why I do the things I do, how my brain works and, most importantly, how to make my brain start to work for me. Deb teaches the most important steps for having the things you want in your life and how to make all your dreams become reality. Deb makes this process fun and exciting and helps you develop new habits that will stay with you for the rest of your life. When you participate in a Deb Erickson event you will laugh, you will cry, you will cheer, and you will change! I recommend her programs to everyone I love.”
Rick Peterson, Founder Integrated Business Advisors 

“When I took Deb’s program, I was amazed. Now just five months later, I am a new woman with hope and happiness that I had forgotten. I get up every morning excited about what the day is going to bring. I have abundant energy and enthusiasm where boredom used to rule. The best money I have spent in years. Thanks Deb.”
Deb Eberhardt - Keller Williams Realty

“WOW! Deb is phenomenal. I will never be the same…I feel like I can take on the world.”
Paul Cantler – Small Business Owner, Denver, CO


Take charge of your life today

Take The RutBusting Challenge

Register Now!